Five things to post on your non-profit’s Twitter account
So your organization is finally on Twitter. Great! You’re now plugged in to one of the largest social networking platforms in the world, with limitless opportunities to build awareness and new connections.
If you want to gain momentum on Twitter, you should aim to tweet at least twice a day.
Not sure what you should be sharing? Here are five ideas to get you started.
1. Share your successes
Did you know it’s actually okay to brag a little on Twitter? Your work is important, and this is the perfect platform to showcase your community impact. Ultimately, this helps build support not just for your own organization, but also for the community housing sector as a whole.
Did you just reach a fundraising goal, however large or small? Do you have plans to break ground on a new development? Did you just finish a community art project?
Get your followers to invest in your journey by taking them along with you. Share about your projects and provide regular updates on your progress.
Don’t forget to acknowledge partners who helped along the way. Tag them if they’re also on Twitter. And be sure to use popular hashtags so your content can be easily found and shared. Here’s a few to try: #AffordableHousing, #CommunityHousing, #HousingCrisis, #HousingMatters, #ONPoli)
2. Celebrate your tenants
Your tenants are the reason you do what you do. With permission, share their stories. This can be as simple as posting photos along with quotes about how your organization has improved their lives or what affordable housing means to them.
You can also showcase the creative ways your tenants are supporting community members, or beautifying their shared space through gardening, mural projects, or other initiatives.
By putting a human face to the people you serve every day, you’ll make it easy for people to understand your impact.
3. Support the work of your peers
Are you following like-minded organizations? You should be! This is a great way to stay in the loop about what’s happening in the sector, make connections, and learn from your peers.
Support others by retweeting, liking, or commenting on their content. Chances are, they’ll return the favour and help boost your engagement.
Don’t know where to start? Follow and retweet @ONPHA. We’re always tweeting out the latest housing news to help you stay in-the-loop.
4. Provide a glimpse into your day-to-day
Your followers may never get a chance to see your community up-close and personal. So give them a peek at what it’s like to be a part of it by sharing photos or short video clips of your buildings, events, or even a behind-the-scenes look at what goes into running non-profit housing.
5. Curate relevant content
Not all of the content you share has to be your own. If you find blog posts, news articles, op-eds, or short videos that resonate with your mission, share them!
A good rule of thumb to follow is for every 10 posts, six can be shared content, three can be your own, and one can be promotional (this might be related to a fundraiser, event you’re hosting, etc.).
Just remember, your retweets are a reflection of your organization. Share content that aligns with your values.
Follow us at @ONPHA
Follow us on Twitter and check out our curated feed of ONPHA and sector news. Be sure to give us a shout so we can follow you back!